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Anti-counterfeit Label is a marking that is pasted, printed, or attached to the surface of a product, packaging, or manual. Through specific technical means or material characteristics, it helps consumers, enterprises, or regulatory authorities quickly identify the authenticity of the product and prevent the circulation of counterfeit and substandard products. It integrates various methods such as printing technology, material science, and information technology and is the core component of the product anti-counterfeiting system, widely used in fields such as food, medicine, tobacco and alcohol, luxury goods, electronic products, etc.
Core Characteristics of Anti-counterfeit Labels
The characteristics of anti-counterfeit labels revolve around the three core goals of "difficult to forge, easy to verify, and strong stability", which can be classified into the following categories:
1. Uniqueness and Difficulty of Replication of Anti-counterfeiting Technology
High technical barriers: Using proprietary technologies (such as holographic encryption, microtext, special fluorescent inks, etc.), it makes it difficult for counterfeiters to replicate through conventional means. For example, the three-dimensional patterns of laser holographic anti-counterfeiting labels require specialized equipment for production, and the cost of replication is extremely high.
Uniqueness: By "one item, one code" (such as digital anti-counterfeiting, RFID chips), each label is given a unique identifier, even if the appearance is similar, the internal information cannot be duplicated.
2. Convenience and Reliability of Verification Methods
Easy identification: Consumers can quickly verify through intuitive methods (such as observing color changes with the naked eye, scanning for queries), without the need for professional equipment. For example, temperature-sensitive anti-counterfeiting labels change color when exposed to body heat, and ordinary users can identify them.
Multiple verification channels: Combining online (official websites, APP scanning) and offline (phone inquiries, dedicated detection instruments) methods, ensuring accurate and reliable verification results.
3. Physical and Chemical Stability
Resistance to environmental conditions: Possessing characteristics such as resistance to water, ultraviolet rays, and friction, ensuring that the label is not damaged or failure during product transportation and storage. For example， labels made of special film materials can adapt to humid environments.
Anti-tampering and Anti-transfer： Some labels use fragile paper， VOID anti-counterfeiting materials， etc.， and once they are torn or tampered with， they will leave "opened" "VOID" marks， preventing secondary use.
4. Functional Expandability
Traceability and Anti-counterfeiting： Combined with Internet of Things technology (such as QR codes， NFC)， it not only prevents counterfeiting but also records production and circulation information of the product， enabling enterprises to track and trace the source and control sales areas (preventing cross-regional counterfeiting).
Marketing Integration： Some anti-counterfeiting labels integrate marketing functions， allowing consumers to participate in activities such as lotteries and point accumulation when verifying the authenticity， achieving "anti-counterfeiting + marketing" integration.
5. Compliance and Adaptability
Compliance with industry standards： For different industries (such as GMP specifications for medicine， food safety certifications for food)， the materials and technologies of the labels must meet the requirements of corresponding regulations.
Adaptation to product characteristics： Based on product forms (such as curved packaging， products in high-temperature environments)， select appropriate label materials and application methods to ensure a secure fit and not affect product use.
Anti-counterfeit Label is a marking that is pasted, printed, or attached to the surface of a product, packaging, or manual. Through specific technical means or material characteristics, it helps consumers, enterprises, or regulatory authorities quickly identify the authenticity of the product and prevent the circulation of counterfeit and substandard products. It integrates various methods such as printing technology, material science, and information technology and is the core component of the product anti-counterfeiting system, widely used in fields such as food, medicine, tobacco and alcohol, luxury goods, electronic products, etc.
Core Characteristics of Anti-counterfeit Labels
The characteristics of anti-counterfeit labels revolve around the three core goals of "difficult to forge, easy to verify, and strong stability", which can be classified into the following categories:
1. Uniqueness and Difficulty of Replication of Anti-counterfeiting Technology
High technical barriers: Using proprietary technologies (such as holographic encryption, microtext, special fluorescent inks, etc.), it makes it difficult for counterfeiters to replicate through conventional means. For example, the three-dimensional patterns of laser holographic anti-counterfeiting labels require specialized equipment for production, and the cost of replication is extremely high.
Uniqueness: By "one item, one code" (such as digital anti-counterfeiting, RFID chips), each label is given a unique identifier, even if the appearance is similar, the internal information cannot be duplicated.
2. Convenience and Reliability of Verification Methods
Easy identification: Consumers can quickly verify through intuitive methods (such as observing color changes with the naked eye, scanning for queries), without the need for professional equipment. For example, temperature-sensitive anti-counterfeiting labels change color when exposed to body heat, and ordinary users can identify them.
Multiple verification channels: Combining online (official websites, APP scanning) and offline (phone inquiries, dedicated detection instruments) methods, ensuring accurate and reliable verification results.
3. Physical and Chemical Stability
Resistance to environmental conditions: Possessing characteristics such as resistance to water, ultraviolet rays, and friction, ensuring that the label is not damaged or failure during product transportation and storage. For example， labels made of special film materials can adapt to humid environments.
Anti-tampering and Anti-transfer： Some labels use fragile paper， VOID anti-counterfeiting materials， etc.， and once they are torn or tampered with， they will leave "opened" "VOID" marks， preventing secondary use.
4. Functional Expandability
Traceability and Anti-counterfeiting： Combined with Internet of Things technology (such as QR codes， NFC)， it not only prevents counterfeiting but also records production and circulation information of the product， enabling enterprises to track and trace the source and control sales areas (preventing cross-regional counterfeiting).
Marketing Integration： Some anti-counterfeiting labels integrate marketing functions， allowing consumers to participate in activities such as lotteries and point accumulation when verifying the authenticity， achieving "anti-counterfeiting + marketing" integration.
5. Compliance and Adaptability
Compliance with industry standards： For different industries (such as GMP specifications for medicine， food safety certifications for food)， the materials and technologies of the labels must meet the requirements of corresponding regulations.
Adaptation to product characteristics： Based on product forms (such as curved packaging， products in high-temperature environments)， select appropriate label materials and application methods to ensure a secure fit and not affect product use.
