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The definition and characteristics of laser self-adhesive

Views: 0     Author: Eva     Publish Time: 2025-07-08      Origin: GUANGDONG YINGHUI NEW MATERIAL TECHNOLOGY CO., LTD.

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Laser material self-adhesive is a special self-adhesive material created based on laser technology. Its core process lies in directly engraving preset patterns, text or anti-counterfeiting labels onto the material surface through precise laser equipment, forming a special coating with dynamic optical effects. This material breaks through the limitations of traditional printing. By utilizing the principles of light diffraction and refraction, it enables labels to present visual effects such as rainbow gradients, three-dimensional patterns, and miniature text from different angles and under different light lines, combining functionality and decoration.

From the perspective of material properties, laser self-adhesive labels typically use films such as PET or BOPP as the base, with a laser-treated aluminum-coated film or holographic coating covering the surface. They combine the weather resistance of film materials with the unique optical properties of laser technology. The laser effect formed on its surface not only has a strong visual impact but also achieves high anti-counterfeiting through complex optical coding technology - the microstructure engraved by laser is difficult to replicate. Some high-end products will also incorporate composite technologies such as fluorescent encryption and QR code nesting to enhance product recognition from the source.

In terms of application scenarios, laser self-adhesive labels mainly serve fields with extremely high demands for brand image and anti-counterfeiting. High-end cosmetic packaging often enhances the luxury of the products with its dazzling visual effects, and at the same time, batch tracking is achieved through exclusive laser coding. The pharmaceutical and health care products industry takes advantage of its unalterable nature to set anti-counterfeiting labels on the bottle or box surface to safeguard consumers' rights and interests. In the packaging of alcoholic beverages, the laser material can not only present the exquisite light and shadow changes of the brand LOGO, but also prevent secondary filling through special processes. In addition, laser self-adhesive labels are widely used for the logos and seals of luxury goods, electronic and digital products, and high-end gifts, conveying brand value through a unique optical language. Compared with traditional self-adhesive materials, the core advantage of laser materials lies in "dual empowerment" : on the one hand, its dynamic visual effect can quickly capture consumers' attention in shelf display, especially suitable for product differentiation competition in the new retail scenario; On the other hand, the anti-counterfeiting attributes endowed by laser technology raise the threshold for counterfeiting at the physical level. Combined with a digital anti-counterfeiting system, a comprehensive brand protection system can be constructed. The material itself has excellent temperature resistance and corrosion resistance, can adapt to various indoor and outdoor environments, and after labeling, the edges are smooth and not easy to lift, ensuring visual integrity during long-term use.

The customization space for laser self-adhesive labels is extremely flexible. According to brand requirements, exclusive laser patterns, gradient directions, and even dynamic hidden information can be designed to achieve a personalized solution of "one label, one code". From monochrome laser to full-color holography, from flat effects to three-dimensional relief, the diverse process options make it an ideal carrier for high-end product packaging. While enhancing the added value of products, it builds brand visual memory points that are difficult to replicate.
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