The definition of anti-counterfeiting labels

Anti-counterfeiting labels are identification tools used to prevent products from being counterfeited, forged or illegally copied. Through special materials, technologies, designs or information coding, they can verify and distinguish the authenticity of products. It is usually attached to products or packaging in the form of stickers, printed patterns, electronic chips, etc., and is an important means for enterprises to protect their brand image, safeguard consumers' rights and interests, and combat counterfeit and shoddy behaviors.

Core functions and roles

1.Authenticity verification

Through specific identification methods (such as scanning codes, fluorescence detection, laser holography, etc.), it can be quickly determined whether a product is genuine, providing intuitive identification basis for consumers and regulatory authorities.

2. Brand protection

Increase the imitation cost and technical threshold for counterfeiters, reduce the circulation risk of counterfeit products, and safeguard the brand reputation and market competitiveness of enterprises.

3. Traceability and Management

Some anti-counterfeiting labels can integrate traceability functions, recording the entire process information of product production, circulation and sales, which is convenient for enterprises to manage the supply chain and recall problem products.

4. Building consumer trust

Convey the signal of "genuine product guarantee" to consumers to enhance their purchasing confidence. At the same time, provide convenient verification channels (such as scanning codes on the official website or APP) to improve user experience.